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The platform also allows you to track the demographics of your readers to gain audience insights.

After all, most businesses are already using LinkedIn in some capacity.Īccording to DemandWave, 92% of B2B marketers include LinkedIn in their digital marketing mix. If you’re a business or a thought leader, this is an easy and efficient way to build rapport. Now, all LinkedIn members can create and publish their own content for their followers. That way, users only see the content that they want to see.Ĭontent for the Pulse platform originally came from huge, well-known influencers. LinkedIn tailors content to each individual based on their interests. The platform generates blog posts, insights, and news from influential industry professionals and businesses looking to extend their reach and share insider knowledge. Members can share self-publish content right to their audiences. LinkedIn Pulse takes social media content a step further with an online news aggregation feed. If you want to build a good reputation online, increase your credibility, and reach a larger audience, publishing content on social media can help you do that. Here’s a complete guide to using and publishing on the platform along with actionable examples of how to do it. There are tons of reasons why blogging with LinkedIn Pulse is a win for businesses. That’s why most businesses use sites like Facebook, Twitter, Instagram, and LinkedIn in addition to their regular websites.īut some businesses are missing a huge opportunity to publish content because they don’t realize that they can post full articles to LinkedIn via LinkedIn Pulse. If you want to boost brand awareness and engagement, you need to be active on as many platforms as you can to spread your brand across the web.

That’s why it’s good to diversify your content.Ĭreating more content and putting it in more places gives you as many views, readers, and customers as possible. But sometimes, your reach just isn’t large enough. You blog because you want people to discover your content and engage with it.